January 24, 2008

Get It Up By Noon

THis Ny Times article discusses how "lunchtime has become the new primetime." Turns out the eyeballs driving web traffic are ones in the office, bored, with nothing better to do. And 10 am - 1 pm is the choice real estate.


-- video snacking: new lingo

-- 20% of the average office is online sniffing out content/entertainment ...

-- continuity and consistency is important. People congregate in places where they know what they get and when they'll get it, every day.

If you're doing a blog and looking to build an audience, you gotta have content up by noon time, at the latest, to maximize your potential viewing audience.

Web Video Revitalizes Lunch At Desk [NY Times]

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